Print’s Not Dead
People still have a desire to own tangible things and print is part of that. Even in this increasingly digital world, just look at the resurgence in sales of vinyl records as proof of this. Sales hit a 25-year high in 2016 with LP sales up by 53% on the previous year . Though it seems everyone has an electronic device glued to their hand, when it comes to reading people still want to curl up with a printed book.
A Nielsen survey this week reveals that in the UK while ebook sales are falling, sales of paper books grew 7% in 2016. The most popular reason given was “I like to hold the product.” 
So is print too old-fashioned for businesses? Does it have a damaging environmental impact? Can businesses just assume that they just don’t need printed brochures, leaflets or catalogues any more?
No, there is still a massive role for print to play when it comes to business-to-business communications and as a business owner you ignore print at your peril. As one of our clients said last week “print is far from dead”. More