In these times of uncertainty and lockdowns, here’s how we’re working with our clients to keep them in touch with theirs…
If you’ve read any of our recent posts, you’d know that we are big fans of print. We know that the benefits of communicating through the medium are vast, and the emotional connection which can be achieved between an organisation and reader are substantial – now possibly more than ever. Take a look at one of our recent blog posts if you’d like to find out more at https://bit.ly/3lup68v
However, we also know that in the current climate businesses and organisations are looking for a variety of new ways to communicate to clients and customers, and we have been helping a number of our clients do this through their digital communications.
Maintaining communications, whether that’s news, key messages or campaign material is vital, and letting customers, clients and stakeholders know that your organisation remains accessible can make all the difference to its continued success, now and in the future.
There are not many businesses unaffected by the current situation we find ourselves in, and when considering how to communicate we cannot ignore the effect the current climate is having on digital interactions. According to Ofcom UK, the recent pandemic has resulted in the UK’s internet use surging to record levels with adults spending a quarter of their waking day online during lockdown – a record high.*
Reacting positively to these findings is vital, and here at DWD we are working with our clients to help them navigate their way through the challenges that the current climate brings with it. We are creating infographics, video, video stories, articles and industry relevant content for our clients, working together to help them adapt, plan and implement their communications effectively.
We know that staying in touch is vital, never more so, and we are also helping our clients find new ways to do this. At this time, a valued client finds itself unable to maintain its commitment to the print production of their quarterly journal and so are working with us to create a new digital online magazine ensuring that they continue to reach and interact with their nationwide and European membership.
The new digital magazine will ensure that our client continues to provide essential industry relevant content, advice and support, thus maintaining and reinforcing the connection with their membership and preserving the relationship and trust which has been nurtured over many years.
We understand only too well that maintaining marketing and communications in times of upheaval and change can be very difficult. However, with considered planning, clear advice and management, positive digital engagement can ensure that you stay connected with clients and make the most of the opportunities to cultivate and nurture new ones.
If you’d like to chat more about anything you’ve read here, we’d love to hear from you. Get in touch with Louise or Ceri – and no, we don’t mind if you’re zooming from the garden shed!