How magazines are trusted over digital media and the benefits of this for organisations

How magazines are trusted over digital media and the benefits of this for organisations

25 February 2020

We’ve heard it said that print material is dead now that everyone has access to anything they could possibly want to read, right there in the palm of their hand. We disagree, it’s clear to us that magazines are still very important and there is plenty of research to back this up. People still really enjoy printed material, there is something comforting and relaxing about sitting down with a magazine and a cuppa. Research has shown that because readers make the choice to open up a magazine, they also digest the information within it at a slower pace than their digital counterparts, absorbing and paying more attention to what’s inside. When we do take the time to sit and focus on an article, reading a magazine is also viewed as being a far more positive and healthy use of time than flicking through digital media.

Magazines – trusted, reliable and proven to engage

Importantly, magazines continue to be trusted by readers who perceive them as a high quality medium and a credible source of information gathering. In todays’ world of fast moving ‘fake news’ and information which disappears as quickly as it appeared, a magazine can provide the knowledge and professionalism that readers perceive as reliable and trustworthy having been written and produced by verified experts in their field. This relationship with the reader is invaluable for any organisation, and particularly important to membership organisations.

When members take the time to sit and read your magazine, they are making an investment to engage with your organisation, they are focused on the messages and information you choose to convey, and they have made a choice to engage. This means that your magazine results in quality engagement giving you and your organisation the opportunity to strengthen brand identity as well as cement valuable connections with your reader.

 

82% of magazine readers trust what they read in magazines

 

A recent report stated that ‘82% of readers trust what they read in magazines’ with 72% saying that ‘magazines are the most trusted context for news’. 1

Another report from Ofcom stated, ‘When scored by their users on measures of quality, accuracy, trustworthiness and impartiality (among other things) magazines perform better than any other news platform. Scores were lower among users of social media’.2

Although your membership magazine may not focus solely on the news, the relationship and trust gained from this more traditional medium remains.

Relationships are reinforced by allowing your membership to interact with you through your magazine. Contributions from members generate more interest and act as a conduit for meaningful and useful communications between you and your membership. Members will always be interested in what other members and colleagues are up to and what better way to find out and keep up to date than getting comfortable with a coffee and a magazine.

We could talk to you all day about the benefits a regular, high quality magazine could bring to your organisation. We work together with many of our clients to deliver effective and successful company and membership magazines, so call or message us today and let’s start talking about the best approach for your business.

1 Pay Attention! Magazines Role in the Modern Media Mix. Magnetic
2 Ofcom. News Consumption in the UK: 2018 Produced by: Jigsaw Research Fieldwork dates: November/December 2017 and March/April 2018

Building brand awareness with new promotional materials

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Building brand awareness with new promotional materials

3 February 2020

Many of our clients value the benefits of having good quality promotional materials at their events. A branded item can be an invaluable way to keep your organisation in front of those you want to engage with. Promotional items are a very cost effective form of marketing as 87% of people will keep them for over a year. Our client, Cyfannol Women’s Aid, have recently launched a new service called Horizon and needed a ‘small, handy’ item to give away at an event. With only a couple of days turnaround time, the branded trolly keyrings we supplied them with ticked all of the boxes with the client tweeting…”Our fab design agency going #AboveAndBeyond again! Thank you @DesignworldLtd. So excited to pass these on to our @HorizonSvs team…”

FSB Cymru launches ‘Our Business is Wales’ Logotype

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FSB Cymru launches ‘Our Business is Wales’ Logotype

8 January 2020

We recently completed a new logotype for FSB Cymru (Federation of Small Businesses) who are launching a new initiative throughout Wales this year. The new logotype was required to represent Wales in a visual manner whilst adhering to strict brand guidelines. It also needed to sit comfortably with the existing FSB branding. The logotype will be used on various materials, and will need to engage with a number of stakeholders, from Welsh government to business owners throughout the Country. The creative signified the fact that the FSB engages with SME’s throughout the whole breadth of Wales, and small business are, in turn unified under it’s banner. The client was delighted with their new logotype and will be using it at events throughout the year.

It’s beginning to look a lot like Christmas

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It’s beginning to look a lot like Christmas

11 December 2019

It’s been feeling pretty merry around the studio this week as we completed the South Hook LNG end of year event materials. With a distinctly festive theme, our client required a variety of printed materials to support their event which saw employees and guests gathering together to celebrate the year end. Personalisation was required on the various pack items, with names and messages data merged throughout the print. Our client told us.. “Just want to say thank you – we have received all print, envelopes and welcome boards… everything looks great… we are very pleased.”

Wales Biodiversity Partnership launch new logotype

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Wales Biodiversity Partnership launch new logotype

10 August 2019

Wales Biodiversity Partnership are launching a new logotype and we are delighted to have been involved in its development. The client wanted a fresh new look to the logo but was keen to maintain some aspects of the previous logo which they had been using for some time. The Wales Biodiversity Partnership (WBP) brings together key players from the public, private and voluntary sectors to promote and monitor biodiversity and ecosystem action in Wales and the new logo can be seen across all of their communication materials.

Woodland Trust at the Royal Welsh Show

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Woodland Trust at the Royal Welsh Show

19 July 2019

The arrival of the annual Royal Welsh Show means that it’s been a very busy few weeks here in the studio. We have been working with the Woodland Trust to design and build their exhibition space at the annual event. Large format display material, brochures, guides, marketing collateral and promotional giveaways have all been created to help the organisation communicate and engage with a variety of stakeholders at the showground. The project presented us with tight deadlines and a number of on-site challenges during build, but our experience together with our commitment resulted in a successful event. We were delighted to see the stand bustling with interest and witness the Trust achieve their event targets over the week – we’re already thinking about the next one!

Making an exhibition of yourself

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Making an exhibition of yourself

7 May 2019

Following on from our recent set of tips to with help your communications, we thought we’d share some more. This time it’s all about exhibitions and here are our ten tips to help make yours a success…

1  Think about where to exhibit

Firstly, you need to make sure that you are exhibiting in the right place. Don’t just jump in before doing your homework. There are thousands of exhibitions taking place each year so make sure you ask the right questions before you commit. Is the show well established and well known within your field? Are potential visitors to the exhibition going to be your target audience? Find out everything you can from the show organisers, and if you are sure that this is the right event for you, ask for a floor plan and book the right space, early. More

New Cardiff People First Gig T-shirt

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New Cardiff People First Gig T-shirt

14 April 2019

We were delighted when Cardiff People First asked us to design a t-shirt for their ‘Events for All’ gig which they recently organised at a well known Cardiff live music venue. The self advocacy group, run by and for people with learning difficulties, organise and attend many events, and enjoying live music is something they love to do. With gig dates on the back and a lively logo on the front, the t-shirts were well received by everyone. We hope to see more of them in and around the Cardiff music scene in the future.

Cardiff University Data Innovation Accelerator

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Cardiff University Data Innovation Accelerator

11 March 2019

The School of Computer Science & Informatics at Cardiff University contacted us when they were looking for an agency to work with them on their ‘Data Innovation Accelerator’ project. We were chosen to design and create a report template which could be revised and edited for 80 external organisations who would be involved in the project. Each report would generate unique information, and so needed to be easily editable by staff at the department. We created the editable template in MSWord which allowed the client the accessibility they needed whilst ensuring we adhered to the University’s strict brand guidelines.

 

From websites to woodwork…

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From websites to woodwork…

21 February 2019

We enjoyed the surprise February sunshine this week when we got to spend a day working outdoors on a project for Coed Cadw/The Woodland Trust. Our client needed a variety of materials to help them facilitate an event at their national head office. These included roll up banners, printed materials and… a wooden fingerpost! Our woodwork skills were put to the test and we had great fun building the prop which helped our client have a successful day.

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