“All the same – but all different, please” – New BSHAA booklet design

The British Society of Hearing Aid Audiologists have a wide range of information booklets for Members, relevant businesses and the general public. These have developed ad hoc over the years so it was decided that the booklet design needed to be brought together into a “family” and updated to reflect the Society’s new corporate style. Designworld worked on the designs for the whole range of booklets and adapted the existing corporate style, typefaces and colours (also originally developed by us) so that they worked across the full set of booklets.

The Society stressed that the booklets had to be easily identifiable whilst all keeping the same corporate style and format. We expanded BSHAA’s existing colour palette so that a different colour could be used on the cover to identify each booklet. The booklets were designed, printed and delivered in time for the Society’s AGM and were very well received.