8 January 2020
We recently completed a new logotype for FSB Cymru (Federation of Small Businesses) who are launching a new initiative throughout Wales this year. The new logotype was required to represent Wales in a visual manner whilst adhering to strict brand guidelines. It also needed to sit comfortably with the existing FSB branding. The logotype will be used on various materials, and will need to engage with a number of stakeholders, from Welsh government to business owners throughout the Country. The creative signified the fact that the FSB engages with SME’s throughout the whole breadth of Wales, and small business are, in turn unified under it’s banner. The client was delighted with their new logotype and will be using it at events throughout the year.